Pasar al contenido principal

En profundidad


Libros & publicaciones

Bunchball | Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior. Octubre 2010.

Tom Chatfield | Fun Inc. Why Games are the 21st Century’s Most Serious Business. 2010. Jenova Chen | Flow in Games (and Everything Else). Abril 2007.

Aaron Dignan | Game Frame: Using Games as a Strategy for Success. 2011.

Sebastian Deterding | Getting “Gamification” Right (presentation). Enero 2011.

Entertainment Software Association | 2011 Sales, Demographic and Usage Data: Essential Facts about the Computer and video Game Industry. 2011.

Gartner | Gamification Primer: Life Becomes a Game. Enero 2011.

Gartner | Innovation Insight: Gamification Adds Fun and Innovation to Inspire Engagement. Diciembre 2011.

Gartner | Market Trends: Gaming Ecosystem. 2011.

Gartner | Maverick Research: Motivation, Momentum and Meaning: How Gamification Can Inspire Engagement. Octubre 2011.

Insight Express | 1Q2012 Digital Consumer Portrait. 2011.

International Federation of the Phonographic Industry | Recording Industry in Numbers: The Recorded Music Market in 2011.

Jane McGonigal | Reality is Broken: Why Games Can Make Us Better and How They Can Change the World. 2011.

Mihaly Csikszentmihalyi | Flow: The Psychology of Optimal Experience. 1991

Ralph Koster | A Theory of Fun for Game Design. 2005

M2 Research | What is Gamification? (presentation).Enero 2011.

MPAA | Theatrical Market Statistics. 2012.

Alex Osterwalder and Yves Pigneur | Business Model Generation. 2009.

Daniel Pink | Drive: The Surprising Truth About What Motivates Us. Abril 2011.

PSFK | The Future of Gaming. 2011.

Byron Reeves & J. Leighton Read | Total Engagement: Using Games and virtual Worlds to Change the Way People Work and Businesses Compete. 2009.

Gabe Zichermann | Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps. Agosto 2011.

Gabe Zichermann | Gamification: Innovation and the Future (presentation). 2012.

Gabe Zichermann & Joselin Linder | Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contest. 2010.