The emergence of “Cards”
Seeing that we are now in the post-PC era, there is a trend that is picking up some steam: cards, cards, and more cards. In short, Cards “are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web,... towards completely personalized experiences built on an aggregation of many individual pieces of content:”
- Individual’s interests, preferences, and behavior
- Context of location and environmental
- Interests, preferences, and behavior of friends
- The ecosystem of targeting advertising
Many leading companies are moving toward Cards: Google Now. Twitter. Pin- terest... Also, many other leading technology compa- nies are moving towards Cards: Facebook, Spo- tify, Apple, etc. As Inside Intercom puts it, “If the predominant medium of our time is set to be the portable screen (think phones and tablets), then the predominant design pattern is set to be cards. The signs are already here ...”
CONTENT FORMAT THAT IS SO FAMILIAR AND FLEXIBLE
Cards, as a content format, go back to 9th cen- tury in Imperial China and we’ve been using cards ever since. Today, we are surrounded by them: debit/credit cards, business cards, gov- ernment issued cards, coupons, card games,personal cards, and the list seems to go on and on.
Also, Cards can present content in a more flex- ible way. “They can be turned over to reveal more, folded for a summary and expanded for more details, stacked to save space, sort- ed, grouped, and spread out to survey more than one. ... Cards are perfect for mobile de- vices and varying screen sizes. ... They can be stacked horizontally, adding a column as a tab- let is turned 90 degrees. They can be a fixed or variable height.”
Moving forward, it’s going to be interesting to see how this new content format will bring in the future. “Cards are the next big thing in de- sign and the creative arts.” Let wait and see how this trend will affect the way we manage and consume content with post-PC devices.