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Between 2009 and 2015 the amount of money raised by crowdfunding platforms has grown 65-fold, reaching a total of 30,27 billion euros. Despite the fact that alternative financing is applicable to any vertical (from music or cinema to social causes) business and entrepreneurship account for as much as half of the total. 

A market that doubles every year is a market that offers opportunities.

With just a decade of life, alternative finance is starting to show who are to be its main actors.

Not everyone sees it the same way, but at the presentation of results or at shareholders meetings almost all bankers are warning about the new competitors who, in the not too distant future, will compete with them. 

Laws tend to walk behind reality; sometimes they merely keep pace, without being able to stay ahead, harmonizing rhythms and generating the best conditions.

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Get to know the documentation and research used in the making of this Innovation Edge issue.

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