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Recommended reading: the 'Millennial Generation' and its financial habits

11/12/2014 12:11

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There is increasing talk of the "Millennial Generation", a generation attached to new technologies that is expected to completely change the labor market picture and financial habits. Banks, startups, entrepreneurs... they all strive to develop solutions that anticipate the future ahead. If you'd like to find out more about them, don't miss this article.


The search for solutions in the area of innovation targeted at the so-called “Millennial Generation” presents a challenge that is even catching on at the NYC Crash Acceleration Week. There, the winners of BBVA Open Talent have been urged by Think Creative's Fermín Ezquer to look for a financial solution for this generation. As he rightly says, the success of a business lies in “finding the best solution to a problem, with the best technology, and at a price the customer can afford to pay”. However, do we really know who the millennials are? This article from Money Summit we are proposing could give our startups a clue in their search for solutions. Based on the data provided by various consultancy firms and organizations on the millennials in the U.S. and the United Kingdom, Jon Ogden establishes their distinctive features from a financial perspective..

This article from Visible Measures also includes computer graphics from AdWeek related to the millennials, their financial habits and their increased purchasing power.

Lastly, in the online magazine American Banking, Kristin Broughton reflects on the Fintech Forward special report, emphasizing Big Data. It includes some interesting data, for example, that 36% of banking executives are seeking to sign new agreements with providers of analytics services. As a matter of fact, the BBVA Innovation Center is hosting various events related to this subject, that is talked about so much in the financial world.