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Our headline publication this week is The Financial Brand, where we find two articles examining two current trends in the financial sector: the strength of 'Millenial' consumers and the transformation of branch offices with the customer in mind.
Analyzing consumer behavior is not new, but it continues to be just as fundamental to business strategies. In the financial sector, the customer is becoming the focus of all strategies, including transformations of branch offices, as discussed in an article in The Financial Brand.
The keys focus on creating positive experiences in the new self-service technology by creating an efficient design that meets the brand's objectives, not to mention improving customer experience in the new branch offices of the future.
Another article in The Financial Brand discusses the role of consumers of the so-called 'Millenial' generation in the US and how their habits are changing the financial services being offered.
In fact, according to a study, 4 out of 10 consumers who use financial apps or visit websites in the financial sector on their mobile devices are members of this generation.
And to go into greater depth into this 'Millenial' generation, we suggest an interesting infographic in which we provide the guidelines to find out more about them.