Skip to main content

You are here

Recommended Reading: discover the global digital advertising landscape and the emergence of digital banking

07/08/2014 10:24

Leer en

This week we suggest reading a study on searching for opportunities in the financial sector. In addition, we recommend a report on how technology is affecting the rules in the world of investment banking, and an infographic on the global digital advertising landscape.

0
Rate
0 Comments

Historically, when looking for opportunity in the financial industry where technology can have the greatest impact the best place to start has been with one of our oldest institutions: banks However, in this first reading that we recommend, the author highlights her annoyance at the fact that banks are generally inefficient, have high fixed costs and don’t exactly elicit happy thoughts from the average consumer. It’s for these reasons, among others, that the biggest opportunities in the financial world revolve around the disintermediation of these banks and core financial services.

As a second reading, we propose a report by Accenture on how technology is affecting the rules in the world of investment banking. According to the company, social networking, mobile devices, big data, cloud computing, and interactive technology are changing the way we do business in all industries, particularly in investment banking, where the potential of digital technologies is still not being levereged, leaving the door open for new players.

Finally, we recommend an infographic on the global digital advertising landscape. It shows how different countries manage to understand the behavior of their audience and that more and more research is being done on the Internet when buying a product.